Domaine Doncaster

The Property:

Opened in 2002, Domainé Doncaster comprises 50 apartments and 100 villa units in suburban Melbourne, close to a major Westfield Shopping Centre. Domainé has been highly successful with the upper middle market and delivers an extensive range of ‘lifestyle’ services and facilities: Restaurant; lounges; bowling green; games room; library; computer facilities; hairdressing; medical consulting rooms; craft; workshop; spa and gym among others.

Scope of Work:

Consulting to the Village owner on a wide range of topics including operational management and market acceptance. We also provided the sales function for the Community: both new and resales under both strata title and lease arrangements. This included a complete revamp of the marketing program and sales approach.


“IMG worked with the Darnley Group for more than three years, providing operational advice, sales and marketing services for both Domaine Village Doncaster and the proposed Domaine Mornington Village.

During this time IMG always exhibited the highest standard of professionalism and knowledge which only comes from years of experience in the industry. We have been impressed by their comprehensive sales reporting, professional, informative, caring staff and their understanding of fundamentals which drive them.

Darnley has been more than satisfied with IMG’s co-operative manner, organisational expertise and willingness to assist with any issue. I have no hesitation in recommending the services of IMG to any village owner contemplating entering the industry or requiring assistance with any aspect of operations and sales.”

Garry Hutchins – Director Darnley Group