The development of the village has progressed well with the Community Centre in daily use and the first 4 stages of units fully sold. In 2018, the village will see the release of Stage 5. On completion, Barwarre Gardens will comprise of 168 units set among beautifully landscaped gardens. The Village which has been developed by Karingal Inc., a not for profit organisation, has made a very successful entry into the Seniors Living industry. The target market is middle income, socially aware, 55+ seniors who appreciate the extra space and facilities this community offers. The well-designed community centre boasts a modern and relaxed area for residents to gather and enjoy life. These include flexible lounges, dining spaces, cinema, sports bar, billiards, library, kitchen and bar facilities, medical consulting rooms, care services, hairdressing salon and gymnasium.
The Scope of Work:
IMG was initially appointed to guide Karingal through the process of developing a Seniors Community from a green acre site. With no Seniors Community experience, Karingal utilised many of the IMG skill offerings to create the architectural design brief, operational budgets, operational design input, target market product appeal, compliance with legislation, the marketing campaign, sales procedures and training of staff. IMG have worked with Thomson Adsett Architects throughout the development to ensure a product with a range of units designs and flexible services and facilities that appeal to the anticipated market base. Through the appointment of a site-specific Sales Manager, IMG was responsible for the management of sales and provided advice and consultation on marketing strategies for the village during the first four stages. IMG continues to provide operations consulting and training services on an ongoing basis to Karingal St Laurence.